Project: Launch Campaign

Project Overview

BoieUSA is a personal and oral care company making a positive impact on the environment through production from recycled materials and replaceable toothbrush heads. As a startup brand in NYC, they needed a brand direction that would garner the attention of luxury buyers, in an accessible way. When building their launch website, I was tasked with multiple photoshoots from the brand. I aimed to tell their story from the ground up through captivating visuals and ecomm imagery that would help them stand apart from competition. Since, the brand has landed in Target stores across the country.

My Role

As freelance Art Director + Photographer, I conceptualized a visual direction for the brand, led model castings and talent hiring, photographed ecomm and lifestyle imagery, crafted unique GIF animations, made imagery selects, managed post-production and ensured the production was delivered on-time and within budget.

Solution + Result

As a startup, the brand needed a visual identity in their ecomm and lifestyle imagery - one that focused on showcasing their products in an innovative and modern way. The brand has continued to grow and has landed in Target stores across the country with features in global media outlets like Vogue, Business Insider, Buzzfeed, PopSugar, GQ, Huffpost and more.